Psychology of scent: how fragrance affects mood and memory

Have you noticed that scents hold an undeniable effect on our emotions and moods? We all have memories that are instantly triggered by a certain scent. They take us on a journey of memories, soothe our nerves, and define our mood for the day. The influence of scent on our psychology is often underestimated. Let’s understand the psychology of scent and its role in determining our moods.

How Fragrance Impacts Our Memory?
Memory and fragrance go hand in hand. The two brain regions significantly linked to memory directly are connected to the olfactory bulb, are the hippocampus and the amygdala. That is why if you have ever smelled a familiar perfume, you are taken back to a special memory associated with the scent.

The Power of Fragrance on Mood
Olfaction, or the sense of smell holds a strong component in communicating with the brain instantly. So when it comes to selecting a signature scent, can the power of fragrance be harnessed in a positive way? Yes, a fragrance can guide and set the tone of your mood, for example, citrusy scents like lemon and orange tend to elevate and energize us; and the aroma of lavender oozes a calming effect. Which is why when you walk into a spa you immediately feel at peace, and relaxed.

The association of scent and emotions is rooted deeply in our biology. Our sense of smell is linked directly to our limbic system, which is the brain’s emotional center, playing an important role in our mood regulation. We are also consciously or subconsciously selecting our scents to influence our and others moods.

Did you know you can use perfume to increase your productivity? For instance, let's say you're sitting at your desk working on a project when you suddenly get an urge to stand up and take a break.

But instead of succumbing to the temptation, you stay put and push through the urge. At that moment, take a quick sniff of your long lasting perfume to cement it as a scent associated with productivity, and success.

It could be your favorite coffee scent, an invigorating citrus fragrance, or even just a mild perfume you use! Sure, there are fragrances that help to Elevate your productivity more than others, but any scent will do for basic scent anchoring.

The point is to find a scent that makes you feel good and associate it with being productive.

• Aromatherapy is a holistic healing method uplifting physical and mental well-being by using therapeutic benefits of essential oils. Such as, Eucalyptus consists of a calming perfume which aids in congestion.
• Scented Environments are also one of the methods that impact our attitude and productivity. Many people today have started using scented candles, diffusers and air fresheners at home, offices, and at various indoor settings. The right aroma will completely help you create a cozier and appealing environment.
• Essential Oils are the concentrated plant extracts that can be used in various methods to harness the power of scents.
• Perfumes are one of the simplest forms of incorporating mood-enhancing techniques in your daily routine. By selecting fragrances that manifest success with power.

And feeling motivated and confident at work is one of the best ways to associate a perfume for yourself. With the modern market, it is also easier to select scents with a vas range with the introduction of unisex perfumes.

With the timeless allure of Foosh Foosh, a fragrance that transforms your scent experience, connecting emotions with every spritz; offers a journey of authenticity and elegance, marrying vintage royalty with pure, plant-based ingredients. Crafted in small batches, this scent uplifts your daily moments with the enhanced feeling of love, accomplishments, success, power, and confidence – cherished with its beautiful notes. Foosh Foosh surpasses industry standards, ensuring a luxurious and timeless symphony for your senses.